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After a quarter-century of smash hit songs, sold-out tours
and inspirational messages, one may well wonder, “Where did
it all begin? What gives Third World the staying power so
rare in the music industry?” Third World is more than
just one of the top reggae bands of all time, it is an
institution. An institution that stands for producing and
performing music that, while holding firm to the cultural
and ancestral roots of its’ members, still pushes forward
the cutting edge of music worldwide. It is an institution
whose themes are positive, progressive and internationally
relevant. Born out of an expression of respect for
Bob Marley, a drive to write and perform original material
incorporating reggae, rock and funk, and a desire to tour
and take music to a wider audience, Third World was
conceived. The year was 1973. A teenaged Guitarist,
Cellist and Singer named Stephen ‘Cat’ Coore - then with the
Inner Circle Band - left the safety of the ‘Circle’ to
pursue this dream. ‘Cat’ and a fellow musician from another
band, Colin Leslie, conceived and launched the band Third
World. Soon they were joined by Michael ‘Ibo’ Cooper
on keyboards and vocals, and recruited bassist, Richie
Daley, drummer Carl Barovier, Irvin ‘Carrot’ Jarrett on
percussion and on lead vocals, Milton ‘Prilly’ Hamilton.
Their Kingston premiere in 1974 playing funk and reggae,
earned them great reviews and gigs, as they were the only
group of that era composed of young, talented, trained
instrumentalists who could sing and would take chances on
musical grounds others feared to tread. A few months
later, they were opening for the Jackson Five at the
Jamaican National Stadium, where they stunned the 30,000
plus audience with their versatility and professionalism.
Before long, they were playing in England where Island
Records’ Chris Blackwell saw them perform. Blackwell
immediately offered them a record deal and a slot on a
European tour, opening for one of his artistes, Bob Marley
and The Wailers. ‘THIRD WORLD’, their debut album in
1976, featured the hypnotic “Satta Amasa Gana”. It was
closely followed in 1977 by the legendary album, “96 DEGREES
IN THE SHADE”- released to rave reviews in Europe and the U.
K. including open salutes to Ras Tafari like “Jah Glory”,
Bunny Wailer’s “Dreamland”, and of course, the classic title
track, “1865 (96 Degrees In The Shade)”. This album
also heralded the arrival of new drummer, Willie Stewart and
of soulful new lead singer, William ‘Bunny Rugs’ Clark
(another ex-Inner Circle member). This combination of
‘Rugs’, ‘Richie’, ‘Cat’, ‘Carrot’, ‘Willie’ and ‘Ibo’ proved
to be the formula for success as their next album, ‘JOURNEY
TO ADDIS’ (1978), spawned the worldwide Top Ten hit “Now
That We Found Love” (a disco-reggae remake of an O’Jays
tune). In 1979 this commercial pattern was furthered
by the album ‘THE STORY’S BEEN TOLD’, with tracks like “Talk
To Me”, “Irie Ites” and the sweet, swaying “Always Around”.
At the dawn of a new decade, Third World (a.k.a. ‘Worl’ers)
released not one but two new projects: their final album
with Island, ‘ARISE IN HARMONY’ and also music on the Island
soundtrack for the film, ‘PRISONER IN THE STREET’.
But with this dawning swiftly came the shattering closure to
the most important chapter in the history of reggae music -
the passing of Bob Marley. This closure was marked by two
events in particular. The release of Stevie Wonder’s tribute
to Marley, “Master Blaster (Jammin’)”; and the salute to Bob
by Third World at Reggae Sunsplash that summer, during which
Wonder joined Third World onstage to perform “Master
Blaster”. The magic that filled the air that early
summer morning was harnessed by Wonder who quickly wrote,
produced and arranged Third World’s next international
blockbuster, released in 1982, “Try Jah Love”. This song
became the group’s anthem, solidifying them in the archives
of musical history as the promoters of love and
spirituality. Then there were “Lagos Jump” (1983) -
which featured legendary U.S. players like Gerald Albright
and the Earth, Wind and Fire horn section - “Sense of
Purpose” in 1985 and “Reggae Radio Station” (1987). These
singles kept Third World’s seat in the charts warm, until
their next smash pounced on the world in 1989, “Forbidden
Love”. Co-written by Rupert ‘Gypsy’ Bent III (who joined the
band for that year of touring) this song illustrated the
group’s focus on the outer boundaries of music,
incorporating a winning rap by Daddy-O from Stetsasonic.
Punctuating 20 years as a group, Third World expressed its
dedication with the album ‘COMMITTED’ (1993). The songs
reaffirmed their roots like the ska-sound of “Give The
People What They Need”, and stretched their limits to
incorporate computerized dancehall, dj grooves and also
reggae-fied hip-hop in tunes such as “Riddim Haffe Rule”,
“Committed” and “Mi Legal”. Collaborating again with
Rupert Bent on two tracks of their subsequent album, ‘LIVE
IT UP’, the group seemed to gravitate to the young energy
and ideas of Bent and other upcoming musicians and
producers. This openness to new paths in music inevitably
led to a crossroads in the evolution of the band in 1997 -
the departure of founding member Michael ‘Ibo’ Cooper, and
of drummer Willie Stewart, who decided to take their musical
development down different avenues. This void,
however, was readily filled by Herbie Harris, who assumed
the role of keyboardist and drummer, Tony ‘Ruption’
Williams. Says ‘Cat’ of the new Worl’ers: “To tell
you the truth, the new members have adapted very well. They
are very, very brilliant and hungry to be in a situation of
playing with Third World. When people come to see this new
band they may be a bit taken aback. The sound, the way the
band is playing now, is the best it’s ever been.” No
argument there. After only six months, the new aggregation
already had tour dates the length of your arm and had begun
working on a new album that was highly sought after by
several record companies. Remaining one of the Founding
Fathers of Reggae, Third World is clearly set to propel
itself into the 21st century, affirming that good music and
great talent is limitless, bridging the dimensions of
culture, of category and of everlasting time. |